Neha Kakkar, one of India’s most successful pop singers, is back in the headlines — but this time, not for topping charts. Her new song Candy Shop has exploded online, not because everyone loves it, but because netizens can’t stop trolling it. Within hours of release, the song started trending for unexpected reasons: users began calling Neha the new Dhinchak Pooja — a label inspired by cringe‑viral hits — and some even slammed the visuals and choreography as too bizarre or cringey. The internet is divisive, and this latest buzz shows just how unpredictable public reaction can be.

Is She the New ‘Dhinchak Pooja’?

For many online critics, the answer is a mocking yes. After watching the Candy Shop video — a colourful, high‑energy production with a heavy pop and dance aesthetic — social media users began comparing Neha to Dhinchak Pooja, a YouTube sensation known for viral “cringe pop” tracks like Selfie Maine Leli Aaj that gained fame for their unusual style rather than musical acclaim. 

Instead of praise, what followed were memes, jokes, and comments saying the song’s vibe reminded them more of parody than a serious music video. Some believe the new direction simply isn’t working with audiences.

Is Her New Song ‘Trash’? Netizen Reactions Explained

Opinions are sharply divided:

  • Thousands of users mocked the Candy Shop lyrics and sound, suggesting the hook falls flat when matched with the upbeat music. 

  • Many fans feel Neha’s attempt to embrace a K‑pop‑inspired style didn’t resonate, describing parts of the video as “too outlandish” or not fitting her usual musical identity. 

  • A subset of critics even took issue with certain dance moves, calling them overly suggestive or inconsistent with her previous performances. 

That said, not everyone dislikes it — a portion of listeners have defended the release, saying music should evolve and artists should experiment without backlash.

Why Is She Getting Hate?

This wave of criticism isn’t from one single cause — it’s a mix of factors:

  • Style Shift: Fans expected Neha’s signature melodic pop, but Candy Shop leans into a vibrant pop‑dance aesthetic that some found jarring. 

  • Internet Meme Culture: Once a portion of users started comparing the song to cringe pop, meme pages and troll accounts amplified the narrative. 

  • High Expectations: Neha has delivered major hits for years, so the bar is high — fans are quick to voice disappointment when something feels different. 

Online attention can snowball quickly. A few harsh comments turn into widespread mockery, and a simple comparison to a viral personality like Dhinchak Pooja can become the entire conversation. 

Is YouTube Going to Remove the Song?

There’s no credible indication that YouTube plans to remove Candy Shop. Viral songs — even those receiving backlash — generally stay up unless they violate specific platform rules (e.g., copyright infringement, explicit policy violations). Neha’s content does not appear to breach any of these, and no official takedown request or YouTube statement has been issued. Backlash alone doesn’t trigger removal. Remaining online means the controversy — and watch count — may continue growing, even if listeners criticize it.