Shares of Globus Spirits Limited saw a notable increase of 4 percent, reaching Rs 1,370 in morning trade, following the company’s announcement of its entry into the luxury whiskey market.

The surge in stock price comes on the heels of Globus Spirits unveiling its new high-end product line, DŌAAB India Craft Whisky.

This new range marks a significant shift for the company, introducing a fresh perspective to the growing luxury whiskey segment.

DŌAAB India Craft Whisky, which translates to "land between two rivers" in Hindi, is a limited-edition series that represents a blend of diverse influences.

The brand aims to capture the essence of merging different streams of thought to create a unique and innovative product.

The inaugural release of this series, titled "Six Blind Men and the Elephant," is a single malt whisky aged in 100 percent ex-bourbon barrels.

With only 500 casks produced, this limited edition embodies a blend of meticulous craftsmanship and rich storytelling, inspired by the Indian fable of the same name.

This release pays tribute to the collaborative effort involved in its creation.

Earlier in the month, Motilal Oswal Mutual Fund acquired 200,000 equity shares, equating to a 0.69 percent stake in Globus Spirits through a block deal on the NSE.

Globus Spirits, a key player in the production and marketing of branded Indian-made foreign liquor and bulk alcohol, operates five fully integrated grain-based distilleries across India.

These facilities, located in Behror (Rajasthan), Samalkha (Haryana), Panagarh (West Bengal), Vaishali (Bihar), and Baharagora (Jharkhand), have a combined production capacity of approximately 268 million liters per annum.

By 11:10 am, the company’s shares were trading at Rs 1,335, reflecting a slight increase of over 1 percent on the NSE.

Notably, Globus Spirits’ share price has surged more than 55 percent over the past month, underscoring strong market confidence following its foray into the luxury whiskey segment.