BLS International has announced the successful completion of its acquisition of a 51% stake in SLW Media, a well-established sports management company with over two decades of experience in the golf industry.
This strategic move is expected to bolster BLS International's position as a global lifestyle and service brand, merging premium leisure experiences with its core competencies in government and travel services.
The acquisition offers a unique opportunity for BLS International to enhance its brand by leveraging the synergy between golf events and its visa and consular services.
This combination creates a compelling value proposition aimed at elite, high-net-worth individuals and corporate clients, reinforcing BLS International’s reputation as a provider of luxury, convenience, and exclusivity.
Shikhar Aggarwal, Joint Managing Director of BLS International, expressed enthusiasm about the acquisition, noting, "We are quite excited on closing another acquisition within a span of few weeks of completing an acquisition in Dubai.
By associating with prestigious golf events across the globe, BLS will not only strengthen its brand identity in the luxury segment but also extend its reach into the upscale sports and leisure market."
Aggarwal emphasized that this synergy would elevate brand perception, aligning BLS International with sophistication, global access, and high-level service.
The company aims to position itself not just as a provider of efficient government services, but as a facilitator of a premium lifestyle experience.